THE PEACOCK ROAD FAMILY FARM of Laingsburg is the recipient of the 2018 Innovation Award, which was recently presented to owners Ed and Diana Carpenter by Chemical Bank Community President Craig Bishop on behalf of the Shiawassee Regional Chamber of Commerce (SRCC). The farm was, at one time, simply known for its trees, but Ed and Diana have expanded their business to include a litany of family-friendly, heart-warming experiences for all ages. SRCC Membership and Marketing Committee members surprised Ed and Diana with the award, which was presented by the SRCC for the first time.

  “I can’t put this into words; it is so overwhelming to be selected for the award,” said Ed Carpenter. “We are all about families, kids and education. I tell my staff, ‘People can get a Christmas tree anywhere. They don’t come here for that. We don’t sell trees, we sell smiles.’ We are in the business of making new memories and renewing old ones.”

 Over the years, Peacock Road Family Farm has evolved into a destination for hours-long family entertainment, shopping in its Santa Store that’s full of unique holiday items made at the farm by talented artists and staff, and horse-drawn carriage and wagon rides to the “cabin in the woods” to see Santa or watch a blacksmith plying his trade. 

  School groups now come from communities all around to learn about life on a farm in pioneer days. There are mazes, a “train robber” train ride, full-service food barn with Farmer Ed’s famous pulled pork and homemade root beer, and an expanded petting zoo that includes educational components. The facility’s school tour program has helped younger children understand the value of life by giving them a hands-on experience of how people lived 100-plus years ago.

  Perhaps Peacock Road’s biggest innovation is its expansion into weddings and special events. A new building and kitchen were built, as well as the Wedding Tavern and the special creek-side Vermillion Creek Wedding Chapel in the woods. Non-wedding events are also popular there now, including graduation parties, family reunions and corporate events.

  The farm’s calendar is separated into three seasons, wedding season, Halloween season and Christmas season, which is Ed’s favorite. The farm sits on approximately 300 acres, which is filled with educational opportunities at every turn. The Peacock Road Family Farm planted more than 8,000 Christmas trees in 2017. On average, the trees grow for eight years before being harvested.

  The Peacock Road Tree Farm owners and staff gathered with SRCC Membership and Marketing Committee members for a picture following the presentation of the award. Ed and Diana can be seen in their Santa Store, separated by a life-sized Santa and surrounded by committee members, Craig Bishop and Peacock employees.

(Independent Photo/Graham Sturgeon)

Peacock Road Family Farm was last modified: January 16th, 2018 by Karen Elford