PLACING THE NEW INFLATABLE ARCHWAY promoting Oktoberfest at the corner of Washington and Main Streets are (from left) Josh Adams, Owosso Main Street Director; Richard Agnew and Mark Agnew of Agnew Sign Company; Jeff Deason, Chamber President/CEO and Kimberly Springsdorf, Executive Director of the Shiawassee County Convention & Visitors Bureau. The SCCVB is a sponsor of the inflatable as well as the Oktoberfest “Main Stage Sponsor.” (Courtesy Photo)

Oktoberfest 2016, presented by Planet Fitness of Owosso, returns for two days on Friday, Oct. 14 through Saturday, Oct. 15. Organized by the Shiawassee Regional Chamber of Commerce, Oktoberfest will take place in a large tent (The Biergarten) in the parking lot of Exchange and Water streets in downtown Owosso. Family events will continue on to Ball and Exchange streets. New this year is a gigantic, inflatable arch sponsored by The Shiawassee County Convention and Visitors Bureau (SCCVB) and sourced locally through Agnew Sign Company. The archway will serve as a marketing piece before the event and will welcome visitors to the Oktoberfest Biergarten.

“We are pleased to have the Shiawassee County Convention & Visitors Bureau as a new sponsor of Oktoberfest. It’s a natural fit to have their involvement,” said Chamber President Jeff Deason. The SCCVB’s mission is to enhance the County’s economy through the promotion of the County as a destination for overnight and day visitors.

“Oktoberfest has grown into a destination event with visitors from all over Michigan, Ohio, Illinois, Pennsylvania, Wisconsin and even Canada,” said Kimberly Springsdorf, Executive Director of SCCVB. “The residual effect on our local economy will be positive with hotel stays, food, gas and other spending by these out of town guests,” she added.

Mark Agnew, owner of Agnew Sign Company stated, “This was the first custom inflatable archway that we have ever created from design to completion and it is awesome! We are happy to have been part of this project for Oktoberfest and we hope that everyone comes out to the event to see it in person!”

Admission to the Biergarten is $10 per day or $15 for a weekend armband. Designated drivers will be provided free admission and a special armband for complimentary nonalcoholic beverages. For a detailed schedule of events, visit or

Oktoberfest/Convention & Visitors Bureau Partnership was last modified: October 12th, 2016 by Karen Elford